Reimagining the learned intermediary rule for the new pharmaceutical marketplace.

جستاری در مسؤولیت پزشک در ارائه اطلاعات دارویی با تطبیق در حقوق کامن‌لا (قاعده واسطه آگاه)

If the doctor prescribes the medicine for the patient without presentation of information about the way and the danger of use it, certainly the patient cannot use the medicine or cannot achieve to the perfect consequence. In fact, the prescription of the medicine without presenting the information about the way of using is ineffective and in some situation is dangerous. In any event, can this r...

Medicine goes Madison Avenue: an evaluation of the effect of direct-to-consumer pharmaceutical advertising on the learned intermediary doctrine.

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consume...

Marketplace or Reseller? Marketplace or Reseller? *

Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by...

Marketplace or Reseller?

Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by suppliers (the marketplacemode) ...